{"product_id":"shiseido-brand-new-straightening-cream-set-choices-ex1-free-post","title":"Shiseido Professional Crystallizing Straight EX1 Straightening Cream – 400g  Free Post","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eShiseido Professional Crystallizing Straight EX1 Straightening Cream – 400g\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eShiseido Professional Crystallizing Straight EX1 is a professional hair straightening cream designed for very resistant to resistant hair. It is Step 1 of the Shiseido Crystallizing Straight two-step hair straightening and rebonding system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated for hair that is difficult to straighten, the EX1 variant provides strong straightening performance to help transform coarse, thick or resistant hair into a smoother, straighter appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsed as part of the compatible Shiseido Crystallizing Straight system, Step 1 prepares the hair for the neutralizing process in Step 2, which helps set the straightened shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProfessional Straightening Cream:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed for professional hair straightening and rebonding treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEX1 Strength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for very resistant to resistant hair, according to the product's intended use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSmooth, Straight Finish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps achieve a sleek, straighter hair appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTwo-Step System:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed to be used with the compatible Shiseido Step 2 Neutralizer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e400g Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for professional salon use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand: Shiseido Professional\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProduct Range: Crystallizing Straight\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProduct Name: EX1 Straightener\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStep: Step 1\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight: 400g\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHair Type: Very resistant to resistant hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProduct Category: Professional Hair Straightening \/ Rebonding Cream\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eImportant Information\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis listing is for Step 1 EX1 Straightening Cream only. Step 2 Neutralizer is required to complete the straightening process and is sold separately unless otherwise stated.\u003c\/span\u003e\u003c\/p\u003e","brand":"SHISEIDO","offers":[{"title":"1X Shiseido Crystallizing Straight 1EX","offer_id":46102229516357,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"2X Shiseido Crystallizing Straight 1EX","offer_id":46102229549125,"sku":null,"price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2720\/7436\/files\/1EX.jpg?v=1792738940","url":"https:\/\/www.hairdirectionau.com\/products\/shiseido-brand-new-straightening-cream-set-choices-ex1-free-post","provider":"Hair Direction Australia","version":"1.0","type":"link"}